<p>In part one of my conversation with legendary Nike, Adidas, and Reebok executive Sonny Vaccaro, we discuss how a scholarship football player who never played a down at Youngstown State University created the first high school basketball all-star game and became one of the most influential shoe executives in history. </p>

In part one of my conversation with legendary Nike, Adidas, and Reebok executive Sonny Vaccaro, we discuss how a scholarship football player who never played a down at Youngstown State University created the first high school basketball all-star game and became one of the most influential shoe executives in history.

Sonny Vaccaro (Part 1)

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen &amp; Associates, LLC.

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The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen & Associates, LLC.

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Sonny Vaccaro (Part 1)

Sonny Vaccaro (Part 1)