<p>In my third conversation with Sonny Vaccaro, we discuss his impressions of the meeting at Nike headquarters with Michael and his family, the negotiations between Rob Strasser and David Falk to sign Jordan, and his exit from Nike in August of 1991. </p>

In my third conversation with Sonny Vaccaro, we discuss his impressions of the meeting at Nike headquarters with Michael and his family, the negotiations between Rob Strasser and David Falk to sign Jordan, and his exit from Nike in August of 1991.

Sonny Vaccaro (Part 3)

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen &amp; Associates, LLC.

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Marketing

The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen & Associates, LLC.

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Sonny Vaccaro (Part 3)

Sonny Vaccaro (Part 3)