Be Like Mike

Sonny Vaccaro (Part 4)


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In my fourth and final conversation with Sonny Vaccaro we discuss his career after leaving Nike, including his efforts to sign both Kobe Bryant and LeBron James for Adidas, which features an interesting discussion of the similarities between Michael Jordan and Kobe Bryant. We also discuss Vaccaro's role as a consultant on the movie Air, including the feedback he provided related to Matt Damon's wardrobe. Finally, the conversation is capped off by a discussion of Vaccaro's enduring role and legacy of helping athletes secure their own NIL rights.

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Be Like MikeBy Jonathan A. Jensen, PhD