<p>In this episode of BD Talks, Caitlin Roxburgh speaks with renewable energy solicitor and community energy advocate Sonya Bedford MBE about balancing credibility with personality, why lawyers shouldn't underutilise marketing, and how storytelling can help professional services cut through short attention spans.</p>

In this episode of BD Talks, Caitlin Roxburgh speaks with renewable energy solicitor and community energy advocate Sonya Bedford MBE about balancing credibility with personality, why lawyers shouldn't underutilise marketing, and how storytelling can help professional services cut through short attention spans.

Sonya Bedford MBE, Renewable Energy Solicitor and Community Energy Practitioner

A podcast released on a regular basis, featuring BD and marketing leaders talking candidly about their actions, responses, and plans within their industries.
The speakers are from national and global professional services firms, from law and accounting to renewable energy and management consulting. Most are UK-based, although we also hear how our peers further afield (e.g., in the US and Asia) are navigating BD and marketing.

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Marketing

A podcast released on a regular basis, featuring BD and marketing leaders talking candidly about their actions, responses, and plans within their industries. The speakers are from national and global professional services firms, from law and accounting to renewable energy and management consulting. Most are UK-based, although we also hear how our peers further afield (e.g., in the US and Asia) are navigating BD and marketing.

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Sonya Bedford MBE, Renewable Energy Solicitor and Community Energy Practitioner

Sonya Bedford MBE, Renewable Energy Solicitor and Community Energy Practitioner