Sonya Roth has been a prominent Los Angeles collector for two decades. Originally a criminal prosecutor, she was an early champion of the current generation of emerging artists and collectors and played an important role in the growth of LA’s contemporary art scene. Since 2015, Roth has led Christie’s Los Angeles office which moved to an expanded Beverly Hills location two years later. Roth is now the Managing Director for Christie’s Western US Region leading the firm’s growth strategy by focusing on client engagement and strategic business development. With Frieze Los Angeles opening today, Roth talks about the unique role artists play in LA's collecting culture, the importance of the entertainment industry and the changing nature of collecting in the city.