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If you keep tabs on the marketing industry at all, you saw Alex Hormozi's $100M Leads book has launched and he had a ground breaking event. We looked at some key takeaways and how we aim to apply it.

• Tony Robbins' strategy on building the tallest tower in town.

• The Apple vs. Windows marketing strategy and what it means for businesses.

• The power of execution and taking massive action.

• The beauty of simplifying complex processes and making the game easy.

• The importance of warm ties and the insights from top sociologists and authors.

• The significance of having a great product and continuous promotion.

• The magic of experience, feedback loops, and the hard work behind success.