Saif Hameed and Patrick Shewell, Global Director of Packaging at Mondelēz, discuss balancing an iconic brand image with bold sustainability packaging goals. In this episode, we dive into:

• Balancing trade-offs between product functionality and sustainability
• EPR policy inconsistencies and how to manage these across 150+ markets.
• Prioritising packaging initiatives: no brainer vs higher cost initiatives
• Strategies for collaboration with packaging suppliers
• Investing in innovative packaging solutions

Show notes:

• Consumer Goods Forum Packaging Design Guidance

• Extended Producer Guidance: All you need to know about EPR Policy Pulse