Saif Hameed and Audrey Leduc, North American Director for Planet Friendly Practices at McCain Foods unpack how to scale regenerative agriculture. They discuss:

• Measuring impact: the key indicators and data points needed to track and demonstrate progress against regenerative agriculture
• Building strategic partnerships: principles for identifying and developing partnerships (that will last)
• Farmer engagement toolbox: how to successfully engage farmers and make regenerative agriculture attractive
• Financial solutions: innovative financing solutions to tackle upfront costs
• Communication strategy: compelling B2B and B2C communication techniques to drive engagement and commercial value.

*Please note that the activation initiatives mentioned (time stamp: 34:12) in the franchises in Canada are with A&W, not Burger King.