If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us into new ways of thinking, help us push through the tough times, and teach us how to become successful business men and women.  

On today’s podcast, we are looking at books every entrepreneur should read in 2022 

Here are the 3 books covered:  

• Radical Candor – Kim Scott  

• Good to Great – Jim Collins  

• Shoe Dog – Phil Knight

Messages travel faster with design. All in all, design is becoming more important to businesses than ever before. Everybody perceives design based on their experiences and memory. A design created with customer’s preference in mind goes a long way to make the business appeal to their target audience.  

On today’s podcast, we are looking at why design is important for your business?  

Here are the 3 points covered:  

• Creates an identity for your business  

• Boost marketing 

• Visual aesthetic and appeal

If you have never cleaned your list, you are paying for inactive subscribers and subscribers who are not even seeing your emails. Email list cleaning the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid.

On today’s podcast, we are looking at why you should clean your email list. 

Here are the 3 points covered:  

• Limit your unsubscribers  

• Decrease your spam complaints 

• Increase open rate

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and the competition, and why they should choose you is vital.

On today’s podcast, we are looking at the benefits of working with a specialist marketing agency.

Here are the 3 points covered:  

• Fresh perspective and ideas 

• The latest trends, systems and software 

• Saves you time and money

The new year is the perfect time to take a fresh look at your website. While we’re looking ahead to 2022, it’s a great time to revisit your website to make sure that it’s up to date and gives potential customers and clients what they need as well as being a virtual shop front for your business.

On today’s podcast, we are looking at 3 website updates you need for 2022 

Here are the 3 points covered:  

• Security updates 

• Design updates 

• SEO updates

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority. 

On today’s podcast, we are looking at external link building practices for SEO

Here are the 3 points covered:  

• Make the links relevant  

• Link to reputable sources 

• Slow & steady rule

Social media has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.

In today’s podcast, we are looking at essential social media marketing statistics for 2022 

Here are the 3 points covered:  

• 83% of marketers believe the quality of social media posts is more important than the quantity (HubSpot)  

• 79% of consumers expect brands to respond within a day of reaching out over social media (Sprout Social)  

• Each person spends an average of 2 hours & 25 minutes on social networks & messaging (Global Web Index)

Scaling a business isn’t easy. It’s hard. Scaling up can be a daunting process for many start-ups, especially if they don’t have the right resources or systems in place to support growth. Although scaling a business does come with its challenges, you can overcome them and achieve sustainable growth in the long run.

In today’s podcast, we are looking at 3 secrets to help you scale your business 

Here are the 3 points covered:  

• Asana   

• SEO 

• Recruit the right people

As a marketer at any experience level, keeping up with marketing changes isn’t always easy. But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay ahead of them. 

In today’s podcast, we are looking at marketing trends to watch in 2022

Here are the 3 points covered:  

• Audio content   

• Companies will prioritise social responsibility     

• Virtual events will continue

Keyword research is the process of finding and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. 

In today’s podcast, we are looking at keyword research: the beginner’s guide

Here are the 3 points covered:  

• How to find keywords ideas?   

• How to choose the right keywords?    

• Should I choose a short tail keyword or a long tail keyword?