Soul’d by Christina Giordano

Soul'd: Why Performance No Longer Converts (And What Replaces It)


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Performance is dying — and most leaders don’t realize it yet.

If your launches feel flatter…
if your audience engagement is thinning…
if you’re producing more but converting less…

It’s not a marketing problem.

It’s an integrity threshold.

For years, urgency worked.
Adrenaline scaled.
Curated authenticity converted.

But the market is maturing.

And it is no longer impressed by nervous system dysregulation dressed up as ambition.

In this episode, I break down:
– Why performance-based marketing is thinning in 2025
– How “alignment” became aesthetic instead of embodied
– Why urgency no longer signals authority
– The hidden cost of amplification without integration
– How internal coherence is becoming the new competitive advantage

This isn’t cancel culture.

It’s calibration.

The next era of leadership belongs to those who can hold the authority they claim.

Because performance creates spikes.

Coherence compounds.

And the market is quietly choosing compounding over spikes.

If you’re ready to stop performing leadership and start stabilizing it — this conversation is for you.

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Soul’d by Christina GiordanoBy Christina Giordano