On "Heartfelt Connections," Sophie discusses the essence of "Soulful Marketing," emphasizing storytelling over product promotion.

Harmony Goods is highlighted as an example, aligning marketing with social causes to inspire customers. Jake, a small business owner, exemplifies this by infusing marketing with soul, fostering connections and turning customers into advocates.

Soulful marketing aims to inspire and connect with audiences on a deeper level, understanding their values for enduring impact. 🌟