Hello, loves. Allison Crow here and this is episode number 51. We’re going to be talking about why Soul-Full Success and why basically the work that I do is life plus biz, with the emphasis on life. I want to go ahead and give a disclaimer, I have been studying The Way of Mastery and I have also been doing this 40 Days of Prayers for the SoulFull Mogul. And I find myself coming home on a little bit of a bumpy ride. So, if I seem a little somber, I’m not somber. I’m just really centered. Why is Soul-Full Success life plus biz? On June 8, 2012, I was in a circle led by Renée Trudeau, and it was a self-care circle. Taped to my desk is a piece of paper from a moment where she guided me to go within and get my wisdom.

Now, I’m about to read that to you. But to set the container around business, I have been a high achiever, an overachiever. I went to college, I went to graduate school. I became a realtor, I became a coach of realtors. I’ve been on a growth and learning path. Once I got into real estate, I really got excited about learning business, and I still get excited about learning business. It just is fascinating to me. I have never had biological children for various reasons, and I have grown bonus kids. And I have three rescue dogs and a husband. And so, I get a lot out of my coaching business. My coaching business is kind of like my baby. It’s something I enjoy putting time and attention to. It’s not even a labor of love. It is just a love for me. And so a lot of my energy, time, attention, money, et cetera go towards my business.

In this self-care circle, as I went in, I am sure that I asked for spiritual guidance or connection around my business. And this is what poured out of me on to the paper. I feel like it was channeled through me as my business plan, as a life plan. And it is still taped, I have laminated it. It has different … I mean, it has been taped to every computer I’ve had since then. And so, here is what it says. “Goddess Allison, surround yourself with beauty. They will come to you. Be spicy. You are the aroma. Breathe in, you are encircled. Focus on your work instead of others. Nurture your insides. You know what is coming. Small bites, kaizen steps. Meditate often. Ask for what you want and need. Write and create every day. Dare to be rich. Thank you. June 8, 2012.”

Honestly, I got to tell you, over the last two days, I have sat down to record this podcast approximately four times. I even recorded a version of it in the middle of a meltdown at my doctor’s office this week, and I immediately deleted it knowing I just needed to flush some thinking out of my head. What I was trying to do in initially recording this podcast was be somebody else. What I was trying to do was emulate the thinking and speaking and teaching of somebody else I admire. I was trying to be more like them. I was trying to be better at this podcast by doing what somebody else does.

And no wonder I joke and laugh that, and those of you who read the transcript will love seeing this in words, you’ve already told me, that every time I sat down in my home studio to do this, my dog, Leroy, would start licking his balls. He didn’t really have balls, but he’d start licking where his balls should be. He’s a neutered dog. And one of my clients was like, “Maybe that’s a sign.” And I kind of laugh in my snarky sense of humor. It is so ball licking to be somebody else’s business, and that’s why the essence, the 98% is life coaching.

I realize that a lot of my clients join because they want better business. They want better systems. And am I the best person to teach them how to do business? Probably not. I am a business coach. I have amazing high-level social media marketing, communication, share your heart, show your work,