In this episode of the Guin Huddle, Brandon Holman, Guin Records' VP of Artist Wellness and Marketing, and the mind behind The Lazuli Collective, unveils his groundbreaking approach to blending the realms of music marketing and artist well-being. Sharing insights from his journey, the dynamics of working in a startup, and the supportive role of his family, Brandon discusses striking the right balance between artists' creative aspirations and their mental health. He delves into strategies for addressing artist burnout, the essence of a "hustler's mentality," and the keys to fostering a thriving, balanced career in the music industry. This episode is a compelling listen for those intrigued by the synergy between music, marketing, and well-being.