In our podcast series »Sound of Design + Design of Sound« we want to take a close look at design processes. Assuming that the core of every good design consists of similar thoughts and attitudes, we gathered inspiring designers around the world in order to find these similarities.

Jim Reekes is well known as the creator of the current and most famous Apple startup chime

Jim Reekes spent the first 20 years of his career developing software. He has extensive knowledge and experience with the entire software development process ranging from very small to very large projects. During his 12 years writing software at Apple Computer, Jim worked at every level of the operating system.

Jim is often described as a visionary, foreseeing products and markets years ahead of their time. Jim has expertise in product strategy, competitive analysis, market driven requirements, messaging and positioning, and brand building.