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Kevin Williams makes a compelling case for reframing our industry as the "experiential business" rather than simply immersive or entertainment-focused, arguing that what we're truly delivering are positive experiences that guests are willing to pay for.

• Global economic pressures from tariffs are creating significant supply chain disruptions with ports seeing 50-60% drops in China shipments
• The shipping industry's infrastructure isn't built for dramatic fluctuations, meaning impacts will continue even if tariffs are suddenly removed
• Genda continues aggressive expansion with new acquisitions in the karaoke sector, controlling approximately 11,000 entertainment facilities worldwide
• LEGO tested a "Brickade" pop-up entertainment venue in Orlando featuring mini-golf, racing zones and arcade-inspired experiences
• Entertainment franchising is accelerating globally with Sandbox VR, Dave & Buster's and Immersive Gamebox expanding through strategic partnerships
• Five Iron Golf is evolving beyond simulator bays to include duck pin bowling and arcade elements in a full FEC model
• Mall operators increasingly view entertainment as essential anchors, creating multi-experience destinations to increase dwell time
• LED display technology is rapidly replacing projection systems in immersive entertainment environments
• Dave & Buster's is reevaluating its direction following management changes, with core audience preferences potentially taking precedence over recent innovations

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