Sounding Off is a podcast produced by The Sound of Victory, an interdisciplinary project that explores the historic relationship between music, sound, and sport. It's hosted by Perry B. Johnson and Courtney M. Cox. In the first episode of season 2, they discuss the impact of the Super Bowl Halftime Show with Dr. Joanna K. Love, an associate professor of music at the University of Richmond.  She’s a scholar focused on twentieth and twenty first century American popular music and its role in advertising, video, and film. She is also the author of Soda Goes Pop: Pepsi-Cola Advertising and Popular Music and co-editor of the forthcoming book Sonic Identity at the Margins.