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Sourceful Energy’s presentation focuses on solving the energy crisis not through scarcity and efficiency, but through abundance and coordination. The company’s core mission is Enabling Last-Mile Energy Flexibility.
I. The Foundational Philosophy: Abundance and Coordination
The speaker’s personal journey shifted from focusing on efficiency (optimizing ship engines during their PhD and voting Green Party) to recognizing that Jevons paradox dictates that increased efficiency leads to increased consumption. The resulting conviction is: You can’t optimize your way out; you have to build your way out.
This leads to the core market insight: The 21st century is defined by coordination, not generation. We have infinite energy abundance arriving, but our coordination systems are collapsing. The old system (centralized) assumed generation was scarce, and coordination happened centrally; the new reality is that generation is abundant (solar is cheap), demand is active, and coordination must happen at the edges (millions of distributed decisions).
II. The Massive Untapped Opportunity
The world is currently experiencing the largest distributed battery deployment in human history. Electric Vehicles (EVs) are reframed as infrastructure, not just transportation. A 70 kilowatt-hour EV battery sitting parked 95% of the time represents an untapped grid asset.
* By 2030, 40-70 million EVs will carry 2,800 gigawatt-hours of flexible storage.
* The economics are proven today. In Sweden—the “perfect storm” proving ground due to dynamic pricing and high EV adoption—some Tesla owners are earning four thousand euros a year from flexibility markets. Typical household earnings are currently €800-€1,500 per year.
* The total value creation potential from 40 million EVs in mature markets is estimated at €60 to €100 billion annually.
The current problem is that the coordination infrastructure is missing.
III. The Sourceful Solution: The Zap and Sovereignty
Sourceful Energy provides the missing coordination layer, focused on solving the “Million Battery Problem”.
* The Zap Device: This is a small device that plugs into the home network and makes coordination the default. It acts like a router for energy, connecting and coordinating all distributed energy resources, including batteries, solar inverters, and EV chargers, using standard protocols (like MQTT, Modbus, OCPP).
* Energy Sovereignty: Sourceful offers an open coordination layer, unlike closed ecosystems like Tesla Energy or proprietary utility programs. The model is built on energy sovereignty, ensuring the asset owner (the homeowner) controls the permissioning layer, decides which services to provide, and captures the value. This permissioning primitive is compared to OAuth for the battery.
* Edge vs. Central: Distributed coordination at the grid edge is inherently more valuable than central battery parks because it avoids distribution losses. Furthermore, distributed assets do not saturate markets the way centralized utility-scale batteries do, which saw UK revenues drop seventy-six percent in two years.
IV. Why Solana: DePIN and Real-Time Coordination
Building on Solana is critical because the energy coordination problem demands speed and efficiency, making it a perfect fit for a DePIN (Decentralized Physical Infrastructure Network) model.
* Speed and Finality: Coordinating energy in real-time requires high speed. Solana offers four hundred millisecond finality, which is essential for real-time grid coordination (electricity must balance every single second).
* Transaction Costs: Sourceful relies on micro-rewards for homes providing flexibility. Solana’s transaction costs are low enough to work when settling these rewards across thousands of homes.
* Incentives and Guarantees: Blockchain technology provides two key elements:
* Sovereignty/Permissioning: It provides cryptographic guarantees regarding who can access the valuable battery asset and what they can do.
* Incentives: It enables transparent, programmable rewards (coordination mining/rewards) to incentivize homes to provide flexibility when the grid needs it most.
The overall strategy is to achieve network effects where the platform becomes essential grid infrastructure at scale (10,000 to 100,000 homes), creating a sustainable value moat. The hardware, the Zap, pays for itself through market demand today.
By Fredrik AhlgrenSourceful Energy’s presentation focuses on solving the energy crisis not through scarcity and efficiency, but through abundance and coordination. The company’s core mission is Enabling Last-Mile Energy Flexibility.
I. The Foundational Philosophy: Abundance and Coordination
The speaker’s personal journey shifted from focusing on efficiency (optimizing ship engines during their PhD and voting Green Party) to recognizing that Jevons paradox dictates that increased efficiency leads to increased consumption. The resulting conviction is: You can’t optimize your way out; you have to build your way out.
This leads to the core market insight: The 21st century is defined by coordination, not generation. We have infinite energy abundance arriving, but our coordination systems are collapsing. The old system (centralized) assumed generation was scarce, and coordination happened centrally; the new reality is that generation is abundant (solar is cheap), demand is active, and coordination must happen at the edges (millions of distributed decisions).
II. The Massive Untapped Opportunity
The world is currently experiencing the largest distributed battery deployment in human history. Electric Vehicles (EVs) are reframed as infrastructure, not just transportation. A 70 kilowatt-hour EV battery sitting parked 95% of the time represents an untapped grid asset.
* By 2030, 40-70 million EVs will carry 2,800 gigawatt-hours of flexible storage.
* The economics are proven today. In Sweden—the “perfect storm” proving ground due to dynamic pricing and high EV adoption—some Tesla owners are earning four thousand euros a year from flexibility markets. Typical household earnings are currently €800-€1,500 per year.
* The total value creation potential from 40 million EVs in mature markets is estimated at €60 to €100 billion annually.
The current problem is that the coordination infrastructure is missing.
III. The Sourceful Solution: The Zap and Sovereignty
Sourceful Energy provides the missing coordination layer, focused on solving the “Million Battery Problem”.
* The Zap Device: This is a small device that plugs into the home network and makes coordination the default. It acts like a router for energy, connecting and coordinating all distributed energy resources, including batteries, solar inverters, and EV chargers, using standard protocols (like MQTT, Modbus, OCPP).
* Energy Sovereignty: Sourceful offers an open coordination layer, unlike closed ecosystems like Tesla Energy or proprietary utility programs. The model is built on energy sovereignty, ensuring the asset owner (the homeowner) controls the permissioning layer, decides which services to provide, and captures the value. This permissioning primitive is compared to OAuth for the battery.
* Edge vs. Central: Distributed coordination at the grid edge is inherently more valuable than central battery parks because it avoids distribution losses. Furthermore, distributed assets do not saturate markets the way centralized utility-scale batteries do, which saw UK revenues drop seventy-six percent in two years.
IV. Why Solana: DePIN and Real-Time Coordination
Building on Solana is critical because the energy coordination problem demands speed and efficiency, making it a perfect fit for a DePIN (Decentralized Physical Infrastructure Network) model.
* Speed and Finality: Coordinating energy in real-time requires high speed. Solana offers four hundred millisecond finality, which is essential for real-time grid coordination (electricity must balance every single second).
* Transaction Costs: Sourceful relies on micro-rewards for homes providing flexibility. Solana’s transaction costs are low enough to work when settling these rewards across thousands of homes.
* Incentives and Guarantees: Blockchain technology provides two key elements:
* Sovereignty/Permissioning: It provides cryptographic guarantees regarding who can access the valuable battery asset and what they can do.
* Incentives: It enables transparent, programmable rewards (coordination mining/rewards) to incentivize homes to provide flexibility when the grid needs it most.
The overall strategy is to achieve network effects where the platform becomes essential grid infrastructure at scale (10,000 to 100,000 homes), creating a sustainable value moat. The hardware, the Zap, pays for itself through market demand today.