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This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
South African agriculture faces constant pressure — from rising costs and disease outbreaks to logistics challenges and global market shifts. Yet farmers continue to push forward.
In this episode, Dewald Kirsten and Louise Brodie are joined by Dawie Maree from FNB Agriculture to unpack why resilience is not accidental in farming, but a learned and lived reality.
Drawing on decades of experience across agriculture and finance, Dawie shares insights into what separates farmers who survive from those who thrive. The conversation explores how farmers manage risk, why relationships matter more than ever, and why agriculture remains one of the most important long-term industries in South Africa.
This is a thoughtful, optimistic discussion about farming through cycles, backing fundamentals, and believing in the future of agriculture.
Key Topics Covered
The mindset that keeps farmers moving forward
Farming through economic and production cycles
Why agriculture supports entire rural economies
Cross-commodity trends shaping South African farming
The role of finance, trust, and long-term partnerships
Why agriculture still offers opportunity for the next generation
Key Takeaways
Farming success comes from focusing on what you can control
Agriculture is built on relationships, not transactions
Long-term thinking outperforms short-term reactions
South African farmers continue to invest in the future
There is real reason for optimism in local agriculture
Dawie Maree: https://www.linkedin.com/in/dawie-maree-65ab118
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
By LucentlandsThis podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
South African agriculture faces constant pressure — from rising costs and disease outbreaks to logistics challenges and global market shifts. Yet farmers continue to push forward.
In this episode, Dewald Kirsten and Louise Brodie are joined by Dawie Maree from FNB Agriculture to unpack why resilience is not accidental in farming, but a learned and lived reality.
Drawing on decades of experience across agriculture and finance, Dawie shares insights into what separates farmers who survive from those who thrive. The conversation explores how farmers manage risk, why relationships matter more than ever, and why agriculture remains one of the most important long-term industries in South Africa.
This is a thoughtful, optimistic discussion about farming through cycles, backing fundamentals, and believing in the future of agriculture.
Key Topics Covered
The mindset that keeps farmers moving forward
Farming through economic and production cycles
Why agriculture supports entire rural economies
Cross-commodity trends shaping South African farming
The role of finance, trust, and long-term partnerships
Why agriculture still offers opportunity for the next generation
Key Takeaways
Farming success comes from focusing on what you can control
Agriculture is built on relationships, not transactions
Long-term thinking outperforms short-term reactions
South African farmers continue to invest in the future
There is real reason for optimism in local agriculture
Dawie Maree: https://www.linkedin.com/in/dawie-maree-65ab118
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1