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South African agriculture faces constant pressure — from rising costs and disease outbreaks to logistics challenges and global market shifts. Yet farmers continue to push forward.

In this episode, Dewald Kirsten and Louise Brodie are joined by Dawie Maree from FNB Agriculture to unpack why resilience is not accidental in farming, but a learned and lived reality.

Drawing on decades of experience across agriculture and finance, Dawie shares insights into what separates farmers who survive from those who thrive. The conversation explores how farmers manage risk, why relationships matter more than ever, and why agriculture remains one of the most important long-term industries in South Africa.

This is a thoughtful, optimistic discussion about farming through cycles, backing fundamentals, and believing in the future of agriculture.

Key Topics Covered

• The mindset that keeps farmers moving forward

• Farming through economic and production cycles

• Why agriculture supports entire rural economies

• Cross-commodity trends shaping South African farming

• The role of finance, trust, and long-term partnerships

• Why agriculture still offers opportunity for the next generation

  Key Takeaways

• Farming success comes from focusing on what you can control

• Agriculture is built on relationships, not transactions

• Long-term thinking outperforms short-term reactions

• South African farmers continue to invest in the future

• There is real reason for optimism in local agriculture

  Dawie Maree: https://www.linkedin.com/in/dawie-maree-65ab118

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