Liz Williams is former President and CEO of the Southern Food and Beverage Museum (SoFAB) in New Orleans. Williams was the driving force behind SoFAB; when she transitioned from her president and CEO positions, Williams assumed the title of Founder. From its initial 2004 beginning as a museum dedicated to celebrating the foods and beverages of the South, SoFAB has given rise to three additional entities: The Museum of the American Cocktail (MOTAC), the John & Bonnie Boyd Hospitality & Culinary Library, and the Pacific Food & Beverage Museum. All three exist under the parent company, the National Food and Beverage Foundation. In this podcast, Williams shares insights into how SoFAB gave rise to three diverse organizations and gives a glimpse into the National Food and Beverage Foundation’s exciting future plans.