On this episode of the SowGrow Marketing Council Podcast, council members tackle the latest shifts in marketing—from AI search visibility and changing email algorithms to perception-driven branding and legal essentials for business owners. Also, how strong SEO strategies benefit your AEO strategy, and are pay-per-click ads still effective?

Special thanks to our speakers: Richard Rimer (Offit Kurman), Kriston Sellier (id8), Billy Mitchell (STOUT Creative), Yanna-Torry Aspraki (Review My Emails), Stephanie Richards (SowGrow PR), and Ryan Williams (websuasion).

Follow the SGMC or contact us for a chance to join our session. www.sowgrowpr.com/marketing-council

In this episode of the SowGrow Marketing Council experts share tips on leveraging schema data to improve AI-search results, tips to improve marketing and sales conversion rates, best ways to use AI in marketing strategy, helping clients navigate a soft-sales market, the latest in telesales, and more.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: / @sowgrow-public-relations

In this episode of the SowGrow Marketing Council, experts discuss ways they are using AI to enhance content strategy, the importance of leading with a hook in content marketing, networking tips, reading recommendations and more. 

Experts include Stephanie Richards, SowGrow PR; Dan Bennett, Hot Sauce Video; Jeff Haws, Hustle Double; Susan Gold, Susan Gold Coaching; and Mickey Mellen, GreenMellen Media. 

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

In this episode of the SowGrow Marketing Council, experts discuss the importance of flexibility in brand building, intellectual property rights, high-impact video marketing strategies, and the importance of aligning your public relations with your business and marketing plans. 

Experts sharing tips include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Virginia Nava Hieger, Transformative Power; and Dan Bennett, Hot Sauce Video.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

In this episode of the SowGrow Marketing Council, experts discuss the marketing metrics they find the most useful for tracking and driving campaign performance and demonstrating ROI to clients or CEOs.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

In this episode of the SowGrow Marketing Council, experts discuss branding guidelines, how Google search changes are impacting businesses, using intellectual property for marketing, landing guest spots on podcasts and more.

Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Cordelia Blake, High Score Strategies; Mickey Mellen, GreenMellen and more. 

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

In this episode of the SowGrow Marketing Council, experts discuss how the federal ruling that Google has acted as a monopoly may impact SEO marketing efforts. Other topics include email marketing, awards for public relations, pitching to the media and more. 

Experts include Stephanie Richards, SowGrow PR; J. Ryan Williams, websuasion; Yanna-Torry Aspraki from EmailConsul; Sarah Stewart, SowGrow PR and more.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

In this episode of the SowGrow Marketing Council, experts share how direct marketing can differentiate your business, keyword strategies for website performance, the value of video marketing, public relations strategy and more.

Experts tips from Stephanie Richards, SowGrow PR; Joel Alpert, MarketPower; Sherry Wheat, Telesales; Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs; and J. Ryan Williams, websuasion.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

YouTube channel: www.youtube.com/@sowgrowmarketingcouncil

In this episode of the SowGrow Marketing Council, experts discuss writing a project estimate, enhancing email deliverability, assessing media hit values, being an empathetic marketer, personal branding and more. 

Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Mickey Mellen, GreenMellen; and Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs; Sarah Stewart, SowGrow PR; and J. Ryan Williams, websuasion.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

In this episode of the SowGrow Marketing Council, experts discuss optimizing creative ads and assets with heat mapping software to increase conversions, using email sequences to enhance marketing, personal branding, pitching similar stories to the media and more. 

Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Stephanie Gustafson, Digital RevGen; Virginia Nava Hieger, Transformative Power; Keith Finger, Revenue Insights and more. 

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.