S.P.A. Business Podcast

Google reviews are not just social proof. They are the number one thing that gets a new client to actually walk through your door. And most spa owners are asking for them at completely the wrong time.

In this episode, we're breaking down exactly when to ask, what to say, how to make sure the review mentions the right esthetician's name, and how to build a system so simple it takes your team less than 60 seconds to send.

Plus: why we stopped asking for reviews after the first visit, what happened when we started waiting until the third, and how to use November's season of gratitude as the perfect window to get a flood of glowing reviews heading into the holidays.

This one is practical, timely, and will directly impact how fast your newest esthetician gets booked.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Thanksgiving is four weeks away. If you haven't started planning your Black Friday promotion yet, this is your sign.

In this episode, I'm opening up my actual Black Friday Blueprint document live and walking you through exactly what I reuse every year, what I change, and what I'm adding in 2026. We're talking offer structure, email timing, pre-selling strategies, and why the spas that win this year won't be the ones with the deepest discounts.

Because here's what's changed since 2021: clients are choosy now. They're not going to whoever has the biggest sale. They're going to whoever they trust. And if that's you, this episode will show you exactly how to make sure they know it.

The goal isn't to hustle through the holidays. It's to set everything up so beautifully in advance that you and your team actually get to rest, recharge, and enjoy it.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

No highlight reel. Just the real behind-the-scenes of what happened inside my spa this quarter.

In this Q3 check-in, I'm sharing the biggest win I've had in eight years of owning a spa, what happened with my two new hires (including why one of them quietly excused herself after just two weeks and why I'm still calling it a win), and two bold experiments I ran that are already changing how we operate.

I removed the card on file requirement from online booking. I stopped taking phone calls entirely. And I'm changing my compensation model for the first time since 2020.

Some of these are still too new to call definitive wins, but the data is already telling an interesting story. If you've ever wondered what it actually looks like to run and grow a spa team in real time, this episode is the one.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

If your clients aren't rebooking, the answer probably isn't your pricing, your location, or the economy.

In this conversation with business coach Brittany, we get into the real reasons client retention breaks down in spa businesses and what to do about it. We talk about why the person doing the most talking usually thinks the appointment went the best, why not asking a client to rebook is like ending a coffee date without saying "we should do this again," and how your energy in the treatment room is felt by clients even when you think you're hiding it.

This episode is honest, a little uncomfortable, and exactly what spa owners and estheticians need to hear if they're ready to look inward and actually fix the retention problem once and for all.

Your clients want to feel like the most important person in the room. This episode shows you how to make sure they do.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Search itself has changed, and if you haven't heard about it yet, this episode is your heads-up before it becomes a problem. I'm closing out this SEO series by breaking down what's genuinely different about Google going into 2027, from AI-generated answers replacing the old list of ten blue links, to a new "dynamic profile" ranking factor that rewards businesses for looking actively alive online, to a simple Google Business Profile setting that's one of the biggest ranking levers most spa owners have never touched. None of this replaces the method from the first two episodes, it builds directly on it. If you want your spa to keep showing up in 2027 and beyond, this is the episode to not skip. Press play.

Ready to Build This Into Your Spa's Systems? Join the free masterclass

If this series gave you a clearer picture of what actually drives spa profits through organic search, the full episode has even more detail. And if you want hands-on help implementing any of it, Fill out this intake form to book a discovery call with me.

www.Amandaluisaconsulting.com

Getting Google reviews isn't the hard part anymore, how you get them is what actually matters now. In this episode, I'm walking through my full review strategy: why every review needs your esthetician's name attached, the exact ask system that's driven over half my new clients from Google, and the new 2026 update that changes how you should be thinking about review velocity and response time.

I'm also breaking down a low-effort predictive-text hack I built years ago that turns out to be exactly what works right now, and why generic, copy-paste review requests are quietly losing their power.

If reviews have felt like a checkbox instead of a strategy, this episode will change that. Press play and let's get your team booked.

Ready to Build This Into Your Spa's Systems? Join the free masterclass

If this series gave you a clearer picture of what actually drives spa profits through organic search, the full episode has even more detail. And if you want hands-on help implementing any of it, Fill out this intake form to book a discovery call with me.

www.Amandaluisaconsulting.com

Still doing the same old thing for SEO and wondering why it's not working like it used to?

In this episode, I'm revisiting my "boring" SEO spa method for 2026, the exact weekly content engine that's helped over half of my new clients find me on Google.

You'll learn why the method itself hasn't changed, but why the way Google decides who to trust absolutely has. I'm breaking down the simple weekly system that turns one client question into a video, a blog post, and an email, plus the one shift in how you answer that question that determines whether Google's AI actually cites your spa or skips right past it.

If you've felt like SEO is one more overwhelming thing on your list, this episode proves it doesn't have to be.

Press play, and let's get your spa found.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Last week we talked about social media burnout. This week we're going into exactly what to do about it.

In this episode, I'm sharing the perspective shift that helped me go from dreading social media entirely to actually enjoying it again: logging on as a client, not as a spa owner. I walk through my exact system for finding content inspiration, organizing footage on my phone, and using Instagram templates to create reels in literal seconds, not hours.

If you've been stuck in the scroll, comparing yourself to everyone else, or just throwing up content with no real strategy behind it, this is the reset you need. Social media isn't supposed to cost you your peace. This episode will show you how to make it work for your spa business without it taking over your life.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

If social media feels like one more thing draining you at the end of an already long day, this episode is for you.

Amanda gets real about her own complicated relationship with social media, including the year and a half she was doing the bare minimum and the moment she started falling back in love with it. The shift wasn't about posting more. It was about posting smarter and focusing on what actually feels fun.

In this episode she breaks down why connection always beats content volume, how her team went from 100 views on static posts to over 1,000 views on simple talking head reels, and the practical systems she uses to stay consistent without ever having to scroll through the noise.

If you've been avoiding social media because it's exhausting, this episode will change how you think about it entirely.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com

Every spa owner feels it. That shift in energy when the calendar isn't as packed as it usually is and the slow season starts to creep in.

But slow is a feeling, not always a fact. And what you do with that time is what separates the spa owners who stay stuck from the ones who come out of every slow season stronger than before.

In this episode, Amanda walks through exactly what she does and what she coaches her team to do whenever business slows down. From auditing your numbers to walking your own client journey, batching your marketing content, and checking in on your referral pipeline, this is your practical slow season playbook.

The slow season will not last. But how you use it will determine how ready you are when the busy season comes roaring back.

Ready to transform your business and get the support you need? Join the free masterclass

www.Amandaluisaconsulting.com