Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. 

In this video I look at the basics and explain why Space and Possession are the two fundamentals of both marketing and football. 

Warning: if you don’t know your Arsenal from your elbow, this might not be for you. 

Chat to me on Twitter @ZonalMKTG