Car design and car designers should be worried. Programmes like mid journey can replicate a brief 10X quicker with 10X more options for people than one person can achieve at the same time. So, what does this mean for those in the industry?

Chris and I sat down to discuss this topic as Drive Design will be made or broken by how they choose to implement the design; you see, raw talent won't cut it these days and if you want to stay afloat or on top. You need to adapt.

Find Chris here: https://www.linkedin.com/in/chrislongmore/

Find Drive here: https://www.drivedesign.co.uk/

Full episode here: https://www.ignitionpod.com/podcast/episode/ed83a0db/designing-for-rolls-royce-and-tata-motors-or-drive-design-chris-longmore

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HOST: Harry Phypers

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