Great sales conversations create opportunities—but systems are what turn those opportunities into revenue.

In this episode of The Spark, Jay Kozar and Kendra Morvillo sit down with sales leader and Sandler trainer Robert Perry to discuss how businesses can combine proven sales methodologies with technology, automation, and AI to create scalable growth.

Robert shares lessons from more than 20 years in sales, including how Sandler training helped shorten his sales cycle, why most salespeople fail in their follow-up efforts, and how CRM systems, automation, and buyer intent data can help teams work smarter and close more business.

The conversation also explores personal branding, LinkedIn content strategy, AI tools for sales professionals, and the importance of leadership involvement when building high-performing sales organizations.

If you're looking to improve your sales process, leverage technology more effectively, and create a system for consistent growth, this episode is for you.

Topics Covered:
• Sandler sales methodology
• Sales systems and automation
• CRM best practices
• AI and buyer intent data
• Personal branding on LinkedIn
• Sales leadership and team development
• Growing revenue through existing clients
• Creating scalable sales processes

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