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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, I share how service-based entrepreneurs can harness these sparks strategically to align with their goals, explore innovative ideas without distraction, and keep the spark alive without losing focus. From staying connected to your purpose to managing “shiny object syndrome,” I cover how to turn inspired moments into real results. Plus, she’s sharing a free resource, Sparks to Action, designed to help you channel your sparks directly into your business growth. Tune in and learn how to make inspiration work for you without veering off track.

Grab the Spark to Action Worksheet. Harness your sparks of inspiration and stay focused on your business goals!

Key Topics: 

1. Evaluating Sparks of Inspiration: How to assess which ideas align with your core business goals and which may be distractions. Learn to prioritize ideas that offer real impact while setting aside those that may derail your focus.
2. Creating a Balance Between Discipline and Creativity: Explore the importance of balancing structured goals with creative freedom. Beverly shares strategies for staying disciplined without stifling the inspiration that drives your business forward. 
3. Building a System to Capture and Act on Sparks: Discover methods to harness your sparks effectively through tools like a "spark backlog" and our free Sparks to Action worksheet. Learn how these can guide your inspiration into actionable steps for meaningful growth.

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz