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November 11, 2019

Spartan Race CMO Carola Jain on More than a Finish Line

31 minutes

On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.

Today, you'll learn:

Carola's journey to Spartan

The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types

Stories of some of Spartan's "power racers"

How Spartan amplifies the journeys of its racers through initiatives like Spartan Life

Tips to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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By Adam Conner

3838 ratings