In this episode, we explore how brand activations and pop-up stores use the power of spatial design to create unforgettable experiences. We break down why temporary spaces require more intentional design than permanent ones, how every element—from layout to lighting—affects customer engagement, and why experiential thinking is the secret weapon behind high-impact builds. Whether you're launching a product, creating a buzz-worthy retail moment, or building a brand experience from scratch, learn how spatial design transforms environments into emotional journeys—and drives real results.