In this wisdom-filled episode of the Speak in Flow podcast, Melinda Lee sits down with Becca Gordon, VP of Sales and Marketing at Shadowbox, to explore how emotional intelligence and authenticity are revolutionizing leadership in startups. With over 25 years of experience in executive, advisor, founder, and investor roles, Becca shares tangible strategies to build courageous, connected, and high-performing sales teams, without sacrificing humanity. From hiring practices to everyday team coaching, her message is clear: empathy isn’t a weakness. It’s a leadership superpower.
In This Episode, You Will Learn:
Empathy is a Leadership Superpower
“You can be warm, personal, and still professional.”
Becca challenges outdated corporate norms, showing how empathy isn’t softness; it’s strategic. Leading with emotional intelligence builds deeper trust, more buy-in, and lasting performance.
Why Authenticity Wins in Sales
Forget cold pitches. Becca reveals how genuine curiosity, personal connection, and energy (even through Zoom) cut through digital noise and forge real relationships with prospects.
Hire for EQ, Not Just IQ
Becca’s hiring mantra is simple: “No a-holes.” She explains why choosing team members based on coachability and emotional maturity lays the groundwork for trust, psychological safety, and innovation.
Training Through Modeling
“People learn more from what you do than what you say.”
Becca leads by example, shadowing calls, running low-stakes practice sessions, and normalizing vulnerability within her team culture.
Feelings Are Feedback, Not Flaws
“You are allowed to have feelings. Feel them. Don’t ruminate in them. Don’t shove them down. Just feel them.”
Becca’s golden takeaway: emotional presence is the key to resilience. Suppression leads to burnout; acknowledgement leads to connection and clarity.
Connect with Becca Gordon
LinkedIn: https://www.linkedin.com/in/becca-gordon/
About the Guest:
Becca Gordon is the VP of Sales and Marketing at Shadowbox, a healthcare startup innovating at the intersection of technology and human connection. With over two decades of leadership experience across executive, advisory, founder, and investor roles, she has a deep commitment to building high-impact teams through empathy, emotional intelligence, and authenticity. Becca previously co-founded and exited a women’s health company, and continues to advise and invest in startups shaping the future of care.
Fun Facts:
- 🧒 Becca has two very lively boys = zero chill at home
- 🏕️ She’s a nature lover who believes in fresh air as a leadership reset
- 💼 She advocates for 25-minute meetings, and 5-minute breathwork breaks
- 💬 Becca is known for turning workplace EQ into a competitive advantage
About Melinda:
Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, and is a Certified Professional in Talent Development as well as Certified in Conflict Resolution. For over a decade, Melinda has researched and studied the state of “flow” and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.
She has been the TEDx Berkeley Speaker Coach and has worked with hundreds of executives and teams from Facebook, Google, Microsoft, Caltrans, Bay Area Rapid Transit System, and more. Currently, she lives in San Francisco, California, and is breaking the ancestral lineage of silence.
Website: https://speakinflow.com/
Facebook: https://m.facebook.com/speakinflow
Instagram: https://instagram.com/speakinflow
LinkedIn: https://www.linkedin.com/in/mpowerall
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