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Speak Like a Pro: Julian Treasure’s Secrets to Being Heard


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In this episode of The Diary of a CEO, Stephen Butler has a truly mind-bending conversation with Julian Treasure, the guy who literally wrote the book (and gave the TED talk, with over 50 million views!) on how to speak so people actually want to listen. I mean, let’s be real—how many of us just drone on, wishing for someone to pay attention? But Julian? He’s the master of sound, communication, and, wait for it—active listening. Yes, listening! Because, spoiler alert, communication is a two-way street, not just a one-person soapbox.

Now, Julian doesn’t just talk about sounding good when you speak—he gets into the gritty details of breathing techniques (yes, breathing) and something called “prosody” (you know, the rise and fall of your voice, the rhythm that makes people lean in instead of checking their phone). It’s not just about the words you say, but how you say them. Think about it—ever heard someone speak and thought, “Wow, that person’s voice is magnetic”? That's prosody working its magic.

But that’s not all. The conversation dives into a topic we all struggle with—active listening. Reflecting. Validating. Understanding someone else’s world (and really hearing them). It's this idea of listening that transforms conversations from just words to something much deeper. And yeah, Julian doesn’t shy away from calling out the dark side of our current world: social media. The cancel culture, the shaming—it’s like a toxic cocktail that too often drowns out authentic voices.

And let’s not forget—the heart of the discussion: personal values. Because at the end of the day, no matter how much technique you’ve mastered, if you don’t stay grounded in who you are—what’s the point? The process of personal growth is ongoing—never easy, but, well, rewarding (if you don’t mind the struggle).

So, take a moment. Listen—really listen—to Julian's advice. Trust me, your communication game will never be the same.

👉 Want to speak with more power, purpose, and authenticity? Tune in NOW and get ready to change the way you talk—and listen.

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CEOBy Martin Vika