It is of crucial importance to be on the identical wavelength as the person you are talking to. In order to do that, you must be aware of how they are naturally wired and what motivates them to make a decision. The subconscious mind is where decisions are made. In order to help the subconscious mind become activated, there are areas on the human body that assist in this process. Those areas are our physical senses. You must learn which sense is dominate in each individual person and then custom taylor your information to fit in that natural direction.