In this episode, Robyn dives into the power of selective polarization in brand messaging. She explains how defining a clear perspective and tone for your brand can attract your ideal clients while repelling those who are not a good fit. Using examples like "if you're like me" language and the "feel, felt, found" methodology, Robyn illustrates how selective polarization can strengthen emotional bonds with the right audience and encourage those who aren't a good fit to self-select out. Tune in as Robyn provides actionable steps for identifying who your brand is for and who it's not for, highlighting the importance of keeping your word in the world of brand polarization.

• The importance of defining a clear perspective and tone for your brand to attract ideal clients and repel non-ideal clients.
• Using selective polarization in brand messaging to draw in the right people and allow the wrong people to self-select out.
• Examples of language hacks like "if you're like me," "feel, felt, found" methodology, and "this is for you," and "this is not for you" to signal to the right audience and repel the wrong audience.
• Leveraging selective polarization to increase emotional bonds with the right audience and efficiently draw them in.
• The necessity to keep your word when using selective polarization and the potential consequences of not doing so.

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