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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, Dr. Athena Hall joins us to share how her movement, ZNA Health Network, is radically reimagining care by centering community voices and human dignity. From global health lessons to entrepreneurial pivots, this conversation is a masterclass in purpose-driven leadership, confidence, and reclaiming health for all.

Three Key  Marketing Topics Discussed:

1. Marketing with Heart, Not Perfection: Athena opens up about shifting from polished professionalism to authentic storytelling, and how showing up as herself on LinkedIn built more connections and momentum than any curated post ever could. Learn more about the power of Storytelling here!
2. Clarity Over Complexity in Messaging: From pediatrician to founder, Athena shares how she’s learning to articulate a bold, complex vision in simple, clear language that invites collaboration and action. Struggling with Clarity in your brand? Check this out!
3. Building a Movement Through Community Engagement: We explore how ZNA Health Network leverages storytelling, relationships, and visibility strategies to create a brand fueled by shared purpose and real human connection.

Follow Athena:
Athena Hall | LinkedIn
ZNA Health Network | Website
ZNA Health Network | Instagram

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz