Bruce Rasmussen is the retired Athletic Director of Creighton University Athletics. He started as the women's basketball coach in 1980 and became athletic director in 1994, serving as AD until 2021. During his tenure at Creighton, Bruce recruited and retained head coaches who were committed to Creighton and advancing their programs. Bruce's leadership and vision created excellent facilities for all sports at Creighton. Finally, Bruce helped lead Creighton's transition from the Missouri Valley to the Big East Conference.