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Speaker Coaching with Keynote Speaker Steve Fredlund: Episode 11
Finding a Call to Action That Feels Authentic for Keynote Speakers
On Mic Drop Mindset, Jenn coaches keynote speaker and bestselling author Steve Fredlund, a former actuary, on how to include a call to action without feeling like he’s “selling from the stage” or shifting the spotlight onto himself.
Steve shares discomfort with QR codes, newsletters, and book pitches, partly driven by sensitivity to seeming arrogant or manipulative, and he wants audiences primarily to apply what they learned.
Jenn helps him explore what he wants people to do, why a call to action matters, and the difference between success (getting booked) and validation (spinoff business and deeper impact).
As they discuss options, Steve becomes most energized by hosting retreats as a congruent next step, and he commits to reflecting on that and not adding new offers unless he feels genuinely good about them.
About Steve:
Steve Fredlund is an award-winning keynote speaker, two-time TEDx presenter, and bestselling author of Do the Unright Thing. After more than 30 years as an actuary, executive, entrepreneur, and nonprofit founder, including leading humanitarian efforts in East Africa, Steve gained a unique perspective on leadership in uncertain conditions.
Today, Steve helps leaders keep moving forward through change and uncertainty. Through engaging stories, humor, and practical tools drawn from African safaris, leadership research, and high-pressure decision environments, he equips audiences to build engagement, make confident decisions with limited information, and lead effectively when the path isn’t clear.
Visit his website at https://stevefredlund.com/
00:00 Welcome and Guest Intro
00:39 The CTA Struggle on Stage
02:45 Why Selling Feels Icky
04:06 Defining the Real Outcome
05:26 Calls to Action and Conviction
06:31 Are the Resources Compelling
07:55 Audience Impact and Feedback
10:01 Validation Versus Success
11:19 Brainstorming the Next Step
12:02 Call To Action Gap
12:47 Retreats Spark Excitement
14:02 Fears And Pricing Doubts
15:37 Reframing The CTA
17:07 Inviting On Stage
19:31 Chasing Inner Knowing
20:17 Action Steps And Boundaries
22:35 Closing Reflections
Have a question or suggestion for a future episode topic? Email me [email protected].
Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat
Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com
View all episodes
By Jennifer Espinosa-GoswamiFinding a Call to Action That Feels Authentic for Keynote Speakers
On Mic Drop Mindset, Jenn coaches keynote speaker and bestselling author Steve Fredlund, a former actuary, on how to include a call to action without feeling like he’s “selling from the stage” or shifting the spotlight onto himself.
Steve shares discomfort with QR codes, newsletters, and book pitches, partly driven by sensitivity to seeming arrogant or manipulative, and he wants audiences primarily to apply what they learned.
Jenn helps him explore what he wants people to do, why a call to action matters, and the difference between success (getting booked) and validation (spinoff business and deeper impact).
As they discuss options, Steve becomes most energized by hosting retreats as a congruent next step, and he commits to reflecting on that and not adding new offers unless he feels genuinely good about them.
About Steve:
Steve Fredlund is an award-winning keynote speaker, two-time TEDx presenter, and bestselling author of Do the Unright Thing. After more than 30 years as an actuary, executive, entrepreneur, and nonprofit founder, including leading humanitarian efforts in East Africa, Steve gained a unique perspective on leadership in uncertain conditions.
Today, Steve helps leaders keep moving forward through change and uncertainty. Through engaging stories, humor, and practical tools drawn from African safaris, leadership research, and high-pressure decision environments, he equips audiences to build engagement, make confident decisions with limited information, and lead effectively when the path isn’t clear.
Visit his website at https://stevefredlund.com/
00:00 Welcome and Guest Intro
00:39 The CTA Struggle on Stage
02:45 Why Selling Feels Icky
04:06 Defining the Real Outcome
05:26 Calls to Action and Conviction
06:31 Are the Resources Compelling
07:55 Audience Impact and Feedback
10:01 Validation Versus Success
11:19 Brainstorming the Next Step
12:02 Call To Action Gap
12:47 Retreats Spark Excitement
14:02 Fears And Pricing Doubts
15:37 Reframing The CTA
17:07 Inviting On Stage
19:31 Chasing Inner Knowing
20:17 Action Steps And Boundaries
22:35 Closing Reflections
Have a question or suggestion for a future episode topic? Email me [email protected].
Ready to deliver mic drop moments in your next presentation? Schedule a call to learn more about coaching www.calendly.com/jennchat
Looking to book a speaker for your corporate or association event on topics including leadership and communication? View my programs at www.jennspingo.com