What if you stopped treating a summit like a product—and started treating it like a gateway to connection?

In this special Strike Marketing Summit preview episode, Fernando sits down with Rachel Starr, the powerhouse founder of CoCreator Society and a community architect with a deeply human approach to growth. Rachel doesn’t host events the way most people do—and after hearing her philosophy, you may never look at summits, launches, or audience-building the same way again.

Rachel believes summits aren’t content containers—they’re vessels for community, belonging, and real relationships. In her world, a summit isn’t a promotional tactic. It’s an experience—a curated environment where people feel seen, supported, and connected enough that sales naturally follow.

Inside this conversation, you’ll learn:

Why Rachel treats summits as “connection gateways” rather than list-building machines

How she uses “mom energy” (her term!) to create safe, magnetic, high-trust spaces

The strategy behind curating—not crowdsourcing—topics, speakers, and attendee flow

Why community-first businesses inevitably outperform audience-first businesses

How Rachel uses AI without losing humanity—and why no technology can replace moments

The story behind launching her new CoCreator Society app and why the experience matters as much as the content

Why deeply designed experiences build stronger, more resilient businesses than daily posting ever could

Rachel also shares her belief that we’re entering a new era—one where community replaces traditional institutions, and entrepreneurs become the creators of places where people reconnect, collaborate, and grow together.

If you’ve ever wondered how to build a business that’s rooted in meaning and momentum, this episode is a masterclass in the power of moments.

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