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Host Chris McAuley welcomes executive branding and influence strategist Carol Kaemmerer, author of LinkedIn for the Savvy Executive, to discuss helping senior leaders align visibility, authority, and leadership narrative so they’re recognized at the level they operate. Kaemmerer shares her background translating complex medical-device expertise into clear messaging, her career pivot after an economic downturn, and why executives must shape their LinkedIn narrative before they need it. She explains finding the “red thread” through a career, focusing a brand on three things people want to be known for, and how minimal profiles can make leaders invisible in search. They also cover virtual presenting, tailoring talks to audience pain points, practical strategies for nerves (including focusing on three engaged audience members), and Kaemmerer’s resources and ways to connect.

00:00 Podcast Opening
00:47 Meet Carol Kemmerer
02:13 Virtual Speaking Today
05:01 Career Pivot Story
10:55 Finding Your Red Thread
17:32 Rule of Three Branding
20:30 LinkedIn Savvy Executive
24:15 Speaking to Scale Impact
25:42 Why Leaders Go Invisible
27:49 LinkedIn About Keywords
28:25 Keynote Prep Starts
29:10 Teach Not Perform
32:17 Break Speaking Rules
35:10 Audience Focus Trick
36:51 Nerves And Rituals
42:18 Rapid Fire Favorites
45:39 Writing And Creativity
47:37 Where To Find Carol
48:59 Final Thanks And Outro