As founder and CEO of Hawke Media, Erik Huberman has helped generate over $2.9B in revenue for brands like Red Bull, Verizon, TRX, and many many more, all while making world-class marketing accessible to businesses of any size.

In this episode, we unpack Erik’s proven framework for brand growth (awareness, nurturing, and trust) and how he’s turned a small team into a $150M powerhouse. We talk about why cutting marketing in a downturn is a rookie mistake, how to turn client relationships into lasting partnerships, and why the smartest founders build ecosystems, not one-off ventures.

But this conversation goes way beyond business. Erik shares the “flywheel” that keeps his investments, AI projects, book, and speaking engagements all feeding the core company, why his Hawaiian-shirt marketing stunt caused a stir, and how he juggles being a present dad with running a high-growth agency. From piloting planes to marathons, Erik is all about creating momentum that lasts.

If you want real, battle-tested advice on scaling, networking, and keeping life fun while you do it, this episode is your blueprint.

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When Sara Cullen couldn’t find a clean, functional vitamin that supported her health, she made one herself, literally, in her kitchen. In this episode, we sit down with the founder of GEM, the first real food vitamin bite, to unpack how her own health struggles with Hashimoto’s sparked a movement to reimagine supplements as food not pharmaceuticals.Sara shares how a DIY concoction turned into a science-backed wellness brand with over $22M in funding, why algae is the unsung hero of nutrition, and what she learned launching a category-defining product. We talk about building community before product, the power of in-person persistence, and why sometimes knowing less is an entrepreneurial superpower.

Plus: CBD drinks, vitamin myths, negotiating with integrity, and how showing up, literally, can change everything.

Whether you’re a wellness junkie, a founder in the trenches, or just want to hear what it takes to build something that actually helps people, this episode is packed with grit, growth, and game-changing insight.

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At just 20 years old, Bunim Laskin noticed his neighbor’s pool wasn’t getting used and in that moment, an unique business idea was born. In this episode, we sit down with the founder of Swimply, often called “Airbnb for pools,” to unpack how a simple arrangement to help cover pool maintenance costs turned into a venture-backed company spanning the U.S., Canada, and more.

Bunim shares his journey from a tight-knit Orthodox Jewish family in Lakewood, NJ (eldest of 12 kids!) to Shark Tank, and the rollercoaster of raising millions, scaling a startup, and weathering the chaos of COVID. We talk about black-market video games in middle school, unconventional beginnings, and what it’s like breaking away from the expected path to create something no one saw coming.

From bootstrapping and bold pitches to battling regulatory challenges and redefining trust in a peer-to-peer marketplace, this is a story of hustle, grit, timing and a little bit of divine poolside intervention.

Whether you're an aspiring founder or just love a good origin story, this one’s for you.

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You can chase the hype or you can build a real business. In this episode, we sit down with veteran CEO and operator Scott Dickey, whose 25+ year track record spans everything from marathons and media to fitness empires and live events. Scott keeps it real about what it actually takes to lead companies, scale passion-driven brands, and navigate everything from broken culture to game-changing pivots.

We talk about why "unsexy" industries are often the most lucrative and how authenticity beats posturing every time. Scott also shares what it was like learning from heavyweights like David Stern, his philosophy on leadership (spoiler: no ego, no fluff), and how staying open to change is the real flex.

If you’re building a team, launching a business, or just trying to figure out the next chapter, this one’s packed with perspective, mindset shifts, and solid business game.

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Natalie Youn didn’t just start a business, she spotted a problem, solved it, and turned it into a nationwide brand.

From grinding through long corporate days to shipping fresh grass straight to pets' doorsteps, Natalie’s journey with DoggieLawn shows what it actually takes to build a niche business that sticks.

In this episode, we dive into the power of persistence (and why timing is everything), how a well-placed follow-up can change your life, and why entrepreneurship is basically just pivoting over and over again. We also talk about the unexpected drama of tariffs, why hiring feels suspiciously like dating, and why it is always better to show up as yourself instead of sending a "representative."

Plus, Natalie shares the life lessons animals teach better than humans and why resilience in business and life is the ultimate secret weapon.

If you are building something, dreaming about it, or just need a reminder that everyone is winging it a little, this conversation is for you.

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Scott Minker wasn’t supposed to make it. One night, a headache turned into a ruptured brain aneurysm and just like that, everything changed. His body, his mindset, his whole world. But somehow, Scott pulled through and came back stronger, more grounded, and more grateful than ever.

In this episode, we get into the wild story of how staying home that night (shoutout to his wife) saved his life, what it was like to flatline and wake up blind, and the long road of relearning how to walk, talk, and just be human again.

We talk about the shift from Scott 1.0, high-performing and lone wolf, to Scott 2.0, someone who leans into his people, leads with gratitude, and lives in the gain instead of chasing the gap. From journaling and healing to reshaping his energy from the inside out, this one hits deep.

Whether you're going through something or just want to be more intentional with your life, tune in. This episode’s got heart.

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Julian Hollar isn’t just running two Chick-fil-As—he’s redefining what it means to lead in business, family, and community. From delivering next-level hospitality and hosting legendary dinner parties to building a team culture that thrives, Julian has a playbook that works.

In this episode, we dive into his journey—from flunking out of business school to finding his stride in the restaurant world, the mentor who changed everything, and why putting life first is the key to real success. Plus, we uncover how great meals (and a little vulnerability) can transform leadership.

Packed with business insights, life lessons, and maybe even a few Chick-fil-A secrets—this one’s not to be missed.

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Eddy Roche is the definition of "The Man in the Arena". He’s someone who just goes—no excuses, no waiting for the right moment. From training to be an Olympian to living in his car to building DMN8, my favorite gym on the West Side, Eddy’s journey has been anything but easy.

For 10 years, he hustled—tech startups, personal training, meal plans, boot camps in the park, he found his passion and ran with it. Now, DMN8 has over 1,500 members and is continuing to grow.

In this episode, we talk about what it really takes to build something from nothing, how looking inward changed his entire path, and why owning both the wins and the losses is the key to success. If you're grinding, struggling, or just need a little push, this one's for you.

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From blocking shots in the Olympic pool to making big plays in the business world, Chay Lapin knows what it takes to compete at the highest level. An Olympian turned real estate powerhouse, Chay’s story is all about discipline, resilience, and playing the long game—whether in sports or business.

In this episode, we get into his journey from water polo prodigy to managing a billion-dollar portfolio, the lessons he learned from elite competition, and why patience, smart risks, and showing up ready to work will always set you apart. We also talk about avoiding bad business partners, helicopter parents in youth sports, and why sometimes the best move is the one that doesn’t pay the most (at first).

Get ready for an episode packed with real talk, hard-earned wisdom, and a few stories you won’t forget.

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In today’s solo episode, I’m sharing my experience running the 2024 Berlin Marathon—a journey that began back in 2018 when I first visited Berlin and knew I wanted to run it someday. 

After months of training, dealing with a foot injury and IT band issues, I wasn’t sure how the race would go, but I ended up finishing with a time that exceeded my original goal. Over 60,000 people ran that day, and the energy and support from the crowd were unforgettable. 

In this episode, I talk about the highs and lows of training, my tips for running a marathon, and how sometimes the mindset of "just doing it" is all you need. Plus, a fun little story about losing my bib and still being able to race. 

Tune in for all the details and lessons learned from one of the most impactful experiences I’ve had.

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