When radio stations complain about losing revenue, it's usually because they're not investing in spec development or creativity. In this installment of our series, the guys give you valuable tips about how to target, build and pitch your spec spots, for the ultimate success. This could be a game changer for you.

When radio stations complain about losing revenue, it's usually because they're not investing in spec development or creativity. In this installment of our series, the guys give you valuable tips about how to target, build and pitch your spec spots, for the ultimate success. This could be a game changer for you.

SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD

You're a mid, mid-major or small market production director who loves what they do, but are limited by lack of updated equipment. You also don't have a deep talent pool to draw from - ok, you have NO talent pool to draw from. Point is, you're doing all you can do - how can you do more?Enter THE TEN MINUTE PRODUICER, the BENMARadio podcast that brings you amazing production, writing and creative voice ideas in a short form podcast - so you listen and begin to implement the ideas right away.Mark Margulies of BENMARadio will help you with creative voicework, multi-voice writing and how to deliver that copy that works - because it's designed to work. He's a 37 year veteran with over 125,000 original radio scripts to his credit.Von Coffman is all about the production and technical end of your product, bringing you out of the box ideas for those limited by budgets, but not by imagination. He offers refreshing ways to look at your technical production to get even more out of it. His resume that includes major market voiceovers, plus major and mid-major stints as production director and on air personality. He can be reached directly at von@voncoffman.comTogether, they offer more for you in these ten minutes, than most other can deliver in a day long seminar.So let's get going.....

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You're a mid, mid-major or small market production director who loves what they do, but are limited by lack of updated equipment. You also don't have a deep talent pool to draw from - ok, you have NO talent pool to draw from. Point is, you're doing all you can do - how can you do more? Enter THE TEN MINUTE PRODUICER, the BENMARadio podcast that brings you amazing production, writing and creative voice ideas in a short form podcast - so you listen and begin to implement the ideas right away. Mark Margulies of BENMARadio will help you with creative voicework, multi-voice writing and how to deliver that copy that works - because it's designed to work. He's a 37 year veteran with over 125,000 original radio scripts to his credit. Von Coffman is all about the production and technical end of your product, bringing you out of the box ideas for those limited by budgets, but not by imagination. He offers refreshing ways to look at your technical production to get even more out of it. His resume that includes major market voiceovers, plus major and mid-major stints as production director and on air personality. He can be reached directly at von@voncoffman.com Together, they offer more for you in these ten minutes, than most other can deliver in a day long seminar. So let's get going.....

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SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD

SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD