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The 2026 Executive Pricing Survey Results Are In
In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research.
Drawing on input from over 330 executive leaders, the 2026 Executive Pricing Benchmarks looks at how pricing performed in 2025, where leaders set targets, what was actually achieved, and how pricing is shaping plans for 2026.
The data points to a clear shift. Pricing carried growth over the past few years, but volume pressure and changing buyer behavior are now forcing leaders to rethink what comes next.
To see the summary and download the full report, visit
#PricingStrategy #PricingBenchmarks #RevenueManagement #ExecutiveInsights #PricingTrends
By Revenue Management LabsThe 2026 Executive Pricing Survey Results Are In
In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research.
Drawing on input from over 330 executive leaders, the 2026 Executive Pricing Benchmarks looks at how pricing performed in 2025, where leaders set targets, what was actually achieved, and how pricing is shaping plans for 2026.
The data points to a clear shift. Pricing carried growth over the past few years, but volume pressure and changing buyer behavior are now forcing leaders to rethink what comes next.
To see the summary and download the full report, visit
#PricingStrategy #PricingBenchmarks #RevenueManagement #ExecutiveInsights #PricingTrends