In this episode, Matt and his wife Nicole break down how machine shops, CNC machinists, and product-focused entrepreneurs can start using short-form content to market what they offer. We cover why simple videos are enough to begin, how to show up consistently, and why perfection is not required. In today’s market you don’t have a real choice, if you plan on running a successful business, you must figure out how to show up on social media. If you’re a shop owner, a machinist building your own products, or someone in manufacturing who needs stronger marketing, this episode gives you a practical starting point.