Note: нормальний епізод цього тижня не вдалося записати, тому такий special. Наступного тижня виходимо в звичайному форматі.

Instead of competing to be the best you should compete to be unique. -Porter

Competition sucks. 

No fun being #35 tool for X. No profits either. Hard to stand out in the noise.

“Be a monopoly” Thiel. Clay Christensen. Michael Porter. Hamilton Helmer. 

The more known you are, the less your differentiation matters.

If you’re nobody, differentiation is key. 

“Lead with a headline that only you can write” – can’t? that’s the problem.

Differentiation is the CEO's problem

Це не та задача, яку можна делегувати.

Business model, positioning, go-to-market, resource allocation.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.maxua.com