On this episode, host David Wright welcomes back former guest Rachel Lockett, Chief Information Officer at Pohlad Companies, to discuss:

• The new e-commerce platform Carousel Online that Carousel Motor Group, an operating company of the Pohlad Companies, launched in May of 2022.
• How Carousel Online has reimagined the process of buying used cars.
• How the company has quickly become a digital success story by putting the driver first.
• How a big part of its success has been relying on data analysis and providing the needed resources.
• How Carousel Online leveraged existing technologies and found a really strong partner in Cox Automotive.
• The importance of capturing customer sentiment and customer experience to create a premium digital experience in an otherwise non-premium space.
• Strategy Tuesdays and their significance in looking for new opportunities for improvement.
• Providing trade-in evaluations, precise monthly payments and no haggle financing to establish trust.
• The overwhelmingly positive customer satisfaction score and receiving nothing but 5-star reviews.

Resources:

• Rachel Lockett - LinkedIn - https://www.linkedin.com/in/rachel-lockett-b657606/#experience
• Carousel Online - LinkedIn - https://www.linkedin.com/company/carousel-online/
• Carousel Online - Website - https://www.carouselonline.com/
• David Wright - LinkedIn - https://www.linkedin.com/in/davidmfwright/
• Disruptive Innovations - Website - https://www.disruptiveinnovations.net/
• Disruptive Innovators: Champions of Digital Business - Website - https://www.disruptiveinnovatorspodcast.com/
• Carousel Motor Group - Website - https://www.carouselmotorgroup.com/
• Cox Automotive - Website - https://www.coxautoinc.com/

Thanks for listening to the Disruptive Innovators podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the Champions of Digital Business.