This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing.

Article Links:

Facebook Offline Conversions https://www.facebook.com/business/news/improve-customer-acquisition-with-the-power-of-lead-ads-and-offline-conversion

Google AdWords Similar Audiences for Search and Shopping

https://support.google.com/adwords/answer/7151628?hl=en

You can add Merchant Promotions using the web user interface in Bing Merchant Center or by uploading a promotion file. https://advertise.bingads.microsoft.com/en-us/blog/post/april-2017/merchant-promotions-%E2%80%93-promote-your-sales-before-searchers-click-your-ads

Tune - Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal

https://www.tune.com/blog/mobile-ad-fraud-24-billion-clicks-700-ad-networks-reveals/

Paradox of Choice - Revisited

http://www.newneuromarketing.com/the-paradox-of-choice-revisited

Which channels do consumers use when researching products before buying online?

http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/