To support the Kickstarter visit: https://www.kickstarter.com/projects/enon/dapper-notes-10th-anniversary-notebooks-and-workshops?ref=2z2s3f

Enon Avital joins Mark Brickey of Adventures in Design for a detailed, behind-the-scenes conversation about launching a Kickstarter the right way without overpromising, or overproducing. Fresh off a fully funded campaign celebrating ten years of Dapper Notes, Enon breaks down how he structured pricing tiers, capped quantities, and resisted the temptation to swing for the fences. He explains why modest goals, limited inventory, and realistic fulfillment matter more than headline numbers, and how many Kickstarter failures come from chasing profit instead of sustainability.