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Welcome to a special episode of the podcast. I am joined for this episode by Tim Shannon, an attorney - and CU Buff! - from the Boulder law firm of Hutchinson, Black and Cook. The HBC firm specializes in sports law, and I am grateful to Tim for taking the time to talk with us about Name, Image and Likeness, and how the brave new world of NIL is affecting CU athletics.

Tim opens with a brief but informative history of how we got to where we are today. He discusses the O’Bannon and Alston cases which led the NCAA to basically concede defeat and leave the schools and states to determine NIL marketplace rules.  

We then shift to how NIL has evolved from the opening bell on July 1, 2021, to the present day. It’s been a wild ride ... with Texas offering its offensive linemen $50,000 apiece, Texas A&M basically buying the highest rated recruiting Class in the history of the recruiting services, with both of those stories being trumped by the Jaden Rashada $13.8 million contract fiasco.

But how does all of this affect dear ol’ CU going forward? Coach Prime has insisted that CU is “not about the NIL, but the NFL”. Will that strategy work, or will it take contributions to CU Collectives like Buffs4Life, and Coach Prime’s own cache as a revenue generator to stay in the recruiting and Transfer Portal game? How is the law firm of Hutchinson, Black and Cook working to help CU student athletes to get the most of the ever-changing NIL landscape? 

  ... Let’s find out ... 

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