One of the most effective tools to promote your brand is podcasting. In this special episode we hear from some of the most respected voices in commercial podcasting. What makes it so attractive for audiences? How do you make a good one? And why are organisations embracing audio content now to engage more effectively with consumers? 

We provide case studies of Australian brands which understand the unique pulling power of podcasting, including GE with its podcast Decoding Genius, fertility clinic Genea and its utility-based audio content Modern Babies, and online media network, Mamamia, which continues to expand its plethora of podcasts.

We uncover what podcasting is all about, why it provides an authentic and sincere voice for your brand, and how to get your target market to discover your content. As more people habitually consume podcasts, the opportunities audio content provides businesses and other organisations is huge.

Our list of speakers include:

Corey Layton, Whooshkaa
Kylie Rogers, Mamamia Women’s Network
Bec Kempster, Digital Strategist
Nick Quah, US Commentator
James Cridland, Radio Futurologist
Peter Gearin, Brand Tales
Sharon Taylor, Omny Studio
Courtney Carthy, Nearly Media
Joanne Woo, GE Australia
Rob Walch, Libsyn
Josh Butt, Modern Babies
Andrew Sidwell, Content Strategist

Our timeline of topics:

0:00 Introduction
1:07 What is podcasting?
2:48 Why is podcasting so attractive for audiences?
5:22 Why brands are finding podcasting effective.
8:13 A case study of Decoding Genius, a GE-branded podcast.
10:18 Mamamia’s embrace of podcasting.
11:36 How podcasting is an authentic and intimate form of story-telling
12:47 Podcasting’s ROI
15.33 Utility-based content for brands
17:32 How do you make a high-quality podcast?
21:00 An amplification strategy - how do get people to listen
22:03 Final thoughts

More Information

Decoding Genius, a 6-part podcast from GE
https://www.gereports.com.au/decoding-genius-podcast/

Mamamia Women’s Network
https://www.mamamia.com.au

Modern Babies, a utility-based podcast for fertility clinic, Genea
https://www.genea.com.au/my-fertility/why-genea/podcast/episodes

TGIM (Thank God It’s Monday), Shopify’s branded podcast
https://www.shopify.com.au/podcasts/tgim

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.