As a bonus in between seasons one and two, we are joined by Leanne Cutts, Group CMO of HSBC. She talks with Anda Gansca about the importance of content in guiding the customer journey, as it’s become more important than ever for prospective customers to access the information they need quickly and easily.

Special Episode: Leanne Cutts (Group CMO, HSBC)

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros &amp; Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.&nbsp;In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.  In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn more at https://www.knotch.com/podcast

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Special Episode: Leanne Cutts (Group CMO, HSBC)

Special Episode: Leanne Cutts (Group CMO, HSBC)