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Special Episode Listening to Social Media Conversations with Rob Key
Rob Key, CEO and founder of Converseon talks about becoming a listening organization, social CRM and mining actionable business intelligence from online conversations at the 2009 PRSA International Conference in San Diego.
27:07 -- How the Obama administration is evaluating and applying the merits of conversation mining to achieve its broad objectives.
27:36 -- Implicit the importance of explicit, metaphor, neologism, images, dialects in conversation mining, and qualifying conversation participants by the choice of term they employ.
30:17 -- Key responds to a comment made by Mark Wiener in a previous episode, in which he said computers can't tell the difference between I love Toyota and I love anything but Toyota.
30:42 -- Why we are still 10 years away from accurate artificial intelligence, why humans are an essential part of listening and why you should beware of any listening provider that claims 90% accuracy.
33:55 -- End
RECOMMENDED EPISODES:
* Social Media Investor Relations Special with Former SEC Attorneys
* Using Social Media to Fight Global Warming at the US Dept. of State
* Crisis Communications Online: Social Media Usage during the VT Shootings
ABOUT THE PODCASTER
@EricSchwartzman provides online communication training, strategy and governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Schwartzman is currently co-authoring a book on business-to-business social media communications with Paul Gillin, to be published by Wiley in Fall 2010. He is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the New Media and Social Media PR Boot Camp and the New Media and Social Media PR Master Class, which are offered monthly in the US through PRSA. Since 2005, he has been producing the weekly, award-winning public relations podcast “On the Record…Online” (@ontherecord) about how technology is changing the way organizations communicate, the official podcast of the PRSA International Conference for the past three consecutive years.
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference. Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.
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By Eric SchwartzmanRob Key, CEO and founder of Converseon talks about becoming a listening organization, social CRM and mining actionable business intelligence from online conversations at the 2009 PRSA International Conference in San Diego.
27:07 -- How the Obama administration is evaluating and applying the merits of conversation mining to achieve its broad objectives.
27:36 -- Implicit the importance of explicit, metaphor, neologism, images, dialects in conversation mining, and qualifying conversation participants by the choice of term they employ.
30:17 -- Key responds to a comment made by Mark Wiener in a previous episode, in which he said computers can't tell the difference between I love Toyota and I love anything but Toyota.
30:42 -- Why we are still 10 years away from accurate artificial intelligence, why humans are an essential part of listening and why you should beware of any listening provider that claims 90% accuracy.
33:55 -- End
RECOMMENDED EPISODES:
* Social Media Investor Relations Special with Former SEC Attorneys
* Using Social Media to Fight Global Warming at the US Dept. of State
* Crisis Communications Online: Social Media Usage during the VT Shootings
ABOUT THE PODCASTER
@EricSchwartzman provides online communication training, strategy and governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Schwartzman is currently co-authoring a book on business-to-business social media communications with Paul Gillin, to be published by Wiley in Fall 2010. He is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the New Media and Social Media PR Boot Camp and the New Media and Social Media PR Master Class, which are offered monthly in the US through PRSA. Since 2005, he has been producing the weekly, award-winning public relations podcast “On the Record…Online” (@ontherecord) about how technology is changing the way organizations communicate, the official podcast of the PRSA International Conference for the past three consecutive years.
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference. Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.