Keywords

marketing jargon, ROI, CPA, CLV, SEO, PPC, CTR, engagement rate, UGC, email marketing

Summary

In this episode of 'So I Fired My CMO', Duncan Potter addresses the confusion surrounding marketing jargon, acronyms, and buzzwords that often perplex business leaders. He breaks down essential marketing terms such as ROI, CPA, and CLV, providing clear definitions and real-world examples. The conversation then shifts to digital marketing buzzwords like SEO, PPC, and CTR, followed by an exploration of social media metrics and email marketing terminology. The episode aims to empower listeners with the knowledge to engage confidently in marketing discussions.

Takeaways

• Many business leaders struggle with marketing jargon.
• Understanding ROI, CPA, and CLV is crucial for profitability.
• SEO helps improve website visibility on search engines.
• PPC means paying only when someone clicks on an ad.
• CTR measures the effectiveness of ads based on clicks.
• Retargeting shows ads to previous site visitors.
• Engagement rate indicates how well content resonates with the audience.
• UGC builds trust and increases conversions.
• Open rates and CTR are key metrics in email marketing.
• Drip campaigns nurture customers towards specific actions.