In the segment 2, Mr Abdullah is asserting the fact and explaining the importance of constantly upgrading your skill set to remain updated with current trends in your specific field that will inturn increase your demand and value in the competitive world otherwise you become redundant. Also, he is talking about how Behaviour impacts experience, how Behaviour and actions of the employees in an organization impacts the brand and gives life to a brand... A very interesting point he has made... Must listen for all Brand Strategists and Professionals... 👍👍😊